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The Pickup Game is an inside look at the emergence of the 'pickup' industry - a business where self-styled seduction coaches travel the world, charging a small fortune to teach men skills they claim will guarantee success with women
. For the instructors who are successful, it is a highly lucrative occupation, with many companies earning millions of dollars a year. It is also an industry rife with controversy and scandal . Several teachers have been deported from countries for their contentious methodologies and pickup businesses are often the subject of fierce public criticism . Despite this, men the world over collectively spend hundreds of millions of dollars to attend seminars, download online courses and have one-on-one coaching sessions with instructors they feel can give them the dating life of their dreams

. In the minds of students, many of these instructors become more than just teachers
 . They become idols. From the glossy exterior
, where courses are packaged as